What WorksTM for Sales and Marketing

Lou Bortone, author
TODAY'S FEATURE

Marketing on a Meager Budget

Try writing your own press releases or sending birthday cards
It's a dilemma that most small businesses and startups face: You must market and advertise, but you're strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets. Whether you're an established company or a nascent business, the marketing formula is the same. You'll need to start with:The right messageTo the right ... Read more>>
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SALES LEADS

FEATURED COMPANIES

Develop Quality Sales Leads
Access Global Business Information, View Company Profiles, Identify Key Executives and Target New Customers with OneSource Business Directories.
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Free Sales Leads Quote and Consultation
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Sales Lead Generation - Hoover's®
Build lead lists using our database of over 32MM companies and 37MM decision-makers. Close more sales with targeted, qualified leads. Free Trial.
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PROMOTIONAL PRODUCTS

FEATURED COMPANIES

Amsterdam Printing Promotional Products
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Promotional Golf Products
Find Promotional Golf Products And Much More. Buy Before December 30th To Receive 15% Off Ashworth Logowear.  Promo Code: 15ashworth
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Branded Vacation Getaway Incentive Vouchers
For less than the cost of pens & magnets, give away exciting vacation vouchers branded with your company information. Free samples here.
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EMAIL LISTS

FEATURED COMPANIES

Email Marketing List Management - Free 60 Day Trial
Email Marketing From Constant Contact® Makes It Easy and Affordable For You To Connect With Your Customers!
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Email Lists Just For You From ProspectDB
Targeted, Custom Email Lists That Give You The Opportunity To Reach The Qualified Decision Makers In Your Target Markets With Guaranteed Accuracy.
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Email Marketing List Manager
Winner of Web 2.0 Award for Best Marketing Application! Get Free Trial & See Why iContact Makes Managing Lists Easier.
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Sales and Marketing News and Views


09/24/2009

A New Way to Assess Sales Hires

Managers often incorrectly base their sales hiring decisions on characteristics like looks or industry knowledge. While these can admittedly contribute to a salesperson's success, they don't adequately measure if an employee can actually sell. In fact, not even a traditional sales personality test does that. DanJoy helps remove some of the guesswork from sales hiring with its Joy Tests of Total Sales Ability. The company offers a free trial, which gives you access to 10 free sales assessment tests.  --Brian Luskey, Associate Editor

08/03/2009

Going Global

Many small businesses are hesitant to deal globally because of language barriers, currency conversions, customs and shipping concerns, or fear of fraud. There's now a solution that takes care of those obstacles for small business: International Checkout. This e-commerce company makes it easy for online retailers to sell goods worldwide. You can integrate your own website with theirs in just one day and begin boosting revenues by adding oversees customers. International Checkout guarantees payment in U.S. dollars, assumes all fraud risk, and provides worldwide shipping, fulfillment, and customer service services. Best of all, there are no fees to you, the merchant! --Brian Luskey, Associate Editor

 

07/16/2009

Ensure Quality Clicks for Your Pay-Per-Click Dollars

After years of developing click quality standards, the Media Rating Council, an online ad industry group, and the Interactive Advertising Bureau, a publisher-focused organization, have awarded the first-ever click quality certifications to four leading Web sites, including Business.com, Google, Microsoft, and Yahoo! Now, you can finally ensure that the clicks you pay for are generated by honest leads who are genuinely interested in the product or service you're advertising. In order to receive accreditation, sites are rigorously tested against strict industry standards. When deciding where to spend their pay-per-click dollars, online advertisers can now gauge their options objectively. --Brian Luskey, Associate Editor

06/23/2009

Free Online Sales and Customer Relationship Management Software

Free CRM is a web-based software solution for sales force automation and customer relationship management. Made by San Francisco-based CRM ASP, Inc., the software is a great tool for small business contact and lead tracking, sales and contact management, sales forecasting, customer service and business management. With over 103,000 customers, CRM ASP is one of the leading on-demand CRM providers. The free version is self-service, allows unlimited users and provides up to 10 MB of storage. If your customer base is not particularly large, it can be a quick and easy way to automate your sales, do a better job of tracking leads and even manage e-mail and call campaigns. You can also pay for the ?Professional Edition,? which offers live support, unlimited storage and enhanced features. --Brian Luskey, Associate Editor

FEATURED LISTINGS
Sales Lead Generation: Dun & Bradstreet®
Get Unlimited Access to D&B's Business Database of Sales Leads. View Company Information, Build Lists & More. Free 7-Day Trial.
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Pre-Screened Home Improvement Leads: Real-Time Delivery
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Discount Promotional Products & Promotional Items (10% Off)
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Promotional Products & Promotional Items by Adco
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Custom USB Flash Drives
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Sales Lead Generation - Hoover's®
Build lead lists using our database of over 32MM companies and 37MM decision-makers. Close more sales with targeted, qualified leads. Free Trial.
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Rent or Buy Targeted, Opt-In Email Lists
Rent or Purchase our Fresh, Targed, Opt-In Email Lists. Pricing starts at $100 for 2 x 50,000 email campaigns or a 10,000 email list purchase!
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Email Lists: Free Quotes
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