An Internet focus group can provide you with valuable information about your products and services. The participants in the group can give you feedback from everyday people, just like those that will use your products and services. There are steps you'll need to take to hold an online focus group. If you haven't conducted a focus group before, there are companies available to provide you with Internet focus group help. You can find these companies in an Internet focus group directory or an online focus group website.

An Internet focus group site will provide you with research on online focus groups. Once you find the Internet focus group information you're looking for, you'll be able to find companies that can help you set up your online focus groups. When researching these companies, you'll want to find information on online focus groups, find an online focus group website and find companies that provide a moderator for your online focus group.

1. You can search different websites to find information on conducting an online focus group.

2. Browse the Internet for different online focus group websites so you can find one that will work for your online focus group.

3. Research and choose a moderator for your online focus group.

Action Steps
The best contacts and resources to help you get it done

Find online focus group information

When researching online focus group websites, you'll want to find information on setting up an online focus group, conducting the focus group and finding a moderator for the focus group. You'll also want to know how to use the information acquired from the focus group to your business.

I recommend: Market Navigation provides information on online focus groups, including how to get more out of them, the best way to use them and how to pick a moderator. SySurvey provides information, tips and frequently asked questions about conducting online focus groups.

Find an online focus group website

When you've learned all you need to know to begin putting an online focus group together, the next step you'll want to take is finding an online focus group website. There are different websites that allow you to conduct focus groups. You'll want to research them and find one that offers the features you'll need for the type of focus group you need.

I recommend: Artafact provides a chat area and an interactive whiteboard that all participants can use. BioInformatics can provide you with a moderator, screen participants, develop a discussion guide and provide you with a transcription of the focus group.

Select a moderator for your online focus group

Once you have found website to conduct your focus group on, you'll need to find a moderator to host the focus group. You'll want someone who is experienced in moderating focus groups so they'll know how to conduct the focus group, what information to acquire and how to translate that information into valuable research for your company.

I recommend: SymAction Communications provides seasoned focus group moderators. PeopleTalk provides moderators that will translate your online focus group results into a solid and creative marketing direction.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  For more online focus group help, search websites that provide samples of focus groups.