Cellular advertising is becoming an increasingly popular way to stay in touch with your customers.

Not too long ago, people considered mobile marketing a way to get your message out to people in a mobile way, including traveling road shows or advertisements on cars. However, the mobile marketing of today is much more effective because it reaches each individual no matter where they are.

Still, there are a few things that you need to watch out for when becoming a cell device advertiser:

1. Customers must choose to receive messages from you. If they did not tell you that they wanted to receive your cell marketing, then you are spamming them and could face serious repercussions.

2. You need to make sure that your mobile advertising messages are able to reach every brand of cell phone. If you pay to send a message, you want to be sure that people receive it.

3. You should only send messages periodically. Keep in mind that some customers have to pay for each message that you send. They may not appreciate receiving several messages.

Action Steps
The best contacts and resources to help you get it done

Stay up to date with cell advertiser techniques through newsletters and blogs

As with any marketing technique that relies on technology, it's important that you understand the latest news and trends in the industry. Look to Internet sources for the most up to date information. Web sites are able to update their information more frequently than books or magazines.

I recommend: The Mobile Marketing Association offers a newsletter. They are a non-profit organization that works towards the advancement of mobile marketing technology. The Mobile Marketing Watch is another excellent resource with frequent updates.

Set up a cell marketing account with a mobile marketing company

In order to send messages to your customers, you must have their permission to do so. There are companies that specialize in sending these messages and making sure that all of your customers have opted-in.

I recommend: Cellit Mobile Marketing has a number of options for your mobile marketing plan. Mobivity can get you up and running quickly, so you don't have to waste any time getting started as a cell marketer.

Work with a consulting firm to develop a mobile phone advertising plan

If you don't know much about the mobile industry, you may want to leave the marketing plan to the professionals. A consultant understands how to use the technology and can make recommendations for the best way for you to execute an effective strategy.

I recommend: Mobile Marketing Profits offers consulting services as well as workshops and a launch kit to help you understand the industry. The Borden Agency can also help you develop a cellular marketing plan.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Offer customers special discounts or freebies in exchange for signing up for your mobile advertising program. This will make them more likely to opt in to your cell phone advertising list.