Superior ROI Results Since 1995. Search Engine Marketing Specialists
www.WebMetro.com
Fed up with lousy PPC results? 10 Years SEM Experience.
www.EngineReady.com
Management Fee From $800 Monthly. Results Guaranteed! 877-263-7682
www.leveragemarketing.net/PPC
Spending more than $10,000/month? Let us help you reach maximum ROI.
Argus-Search-Marketing.com
Invest In Finding New Customers & Start Growing Your Business Today!
adwords.google.com
What to ask a Pay Per Click Firm. Don't Get Ripped Off. Read this...
www.JeremiahBaker.com
Superior Search Engine Marketing. Get A Better Return on Paid Search!
www.wpromote.com
We Guarantee Your PPC Results Starts $99 w/ -Get a Free Report
www.KmSearchMarketing.com
I Need an Affordable Pay-Per-Click Service to Increase my Traffic
PPCforSmallBiz.com
Save Time & Money with FootPrints See the Value: Free ROI Calculator
www.NumaraSoftware.com
ClickSweeper is Pay-Per-Click Bidding & Management Software that automates keyword bidding to lower cost-per-click & cost-per-lead for Google & Yahoo.
www.clicksweeper.com
A Full Service Internet Marketing Agency that provides Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay Per Click Management (PPC)
www.comcorp.com
Check out our prices before choosing a pay per click manager! Our PPC quote will include specific recommendations for achieving higher returns.
www.denver-ppc.com
Offers full-service search engine marketing including pay per click advertising management with our iSEBA bid management tool.
www.iprospect.com
Increase your net profit or lead volume. We offer pay per click advertising management and online lead generation.
www.isotree.com
Dramatically increase your net profit or lead volume with little to no upfront investment or risk. Full-suite of performance based internet marketing
www.netreturnmarketing.com
Articles, tips, resources and information about pay per click advertising.
payperclickjournal.com
Pay per click search site, providing traffic to online advertisers and offering paid content integration opportunities to affiliates.
www.searchfeed.com
Offers full service pay per click management including post-click marketing, ad creative, bid management and analytics.
www.semvironment.com
Sitewire offers innovative online marketing ideas and solutions to make sure your business is as commanding as possible. Demand results today.
www.sitewire.net
Online marketing agency specialising in driving traffic through paid (PPC) and organic (SEO) search marketing.
www.spear.co.uk
Whoast, Inc. provides professional PPC management services for clients in Chicago, driving traffic and increasing leads.
www.whoastppcchicago.com
Superior ROI Results Since 1995. Search Engine Marketing Specialists
www.WebMetro.com
Fed up with lousy PPC results? 10 Years SEM Experience.
www.EngineReady.com
Management Fee From $800 Monthly. Results Guaranteed! 877-263-7682
www.leveragemarketing.net/PPC
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Guide to Pay-Per-Click (PPC) Consulting Services
Get the most from your online ad dollars when you hire help to spend themPPC ads – also called cost-per-click (CPC) – allow you to pay only for click-throughs (the number of times a consumer actually clicks on a link to your Web site) rather than impressions (the number of people who see the link, whether they click it or not). PPC is effective, but it's still tricky. Make sure you do it right by hiring a PPC consultant to help orchestrate your ad buys. The consultant can help you decide how best to:
- Get more traffic
- Attract better traffic
- Convert visitors into customers
- Profit from your advertising investments
Action Steps
The best contacts and resources to help you get it done
Evaluate your needs
PPC advertising has grown tremendously in recent years. And with that growth has come a more complex web of choices and greater competition for potential customers. Hiring a consultant to help you make the most of your Web ad dollars is a good idea.
I recommend:
SEO consultants often handle PPC campaigns, so start your search for a consultant at the SEO Consultants Directory, which lists a select group of 155 Internet marketing professionals worldwide and includes tips on selecting one that's right for you.
Search the Internet
The best place to begin your search for a PPC consultant is online, where the smartest consultants are practicing what they preach.
I recommend:
Search for consultants nationally at Verizon's SuperPages, or locally at Switchboard or YellowPages.com.
Get referrals
Ask for suggestions from an industry peer or a colleague who already uses a consultant.
I recommend:
Contact the International Internet Marketing Association or the Internet Marketing Association for their recommendations on finding and choosing an Internet marketing professional.
Compare candidates
Get the most for your money by actively comparing consultants' services and rates.
I recommend:
Compare PPC consultants by soliciting free price quotes from VendorSeek, which allows you to search online for the services of pre-qualified vendors that suit your business needs.
Set goals – then ask for results
Ultimately, successful PPC campaigns rely on careful measurement of ROI. Select a consultant who can help you set realistic goals and who will help you track results.
I recommend:
Find out what solid PPC ROI looks like by playing with the Pay-Per-Click Advertising ROI Calculator at Bplans.com.
Tips & Tactics
Helpful advice for making the most of this Guide- Before settling on a consultant, ask for — and check — references.
- Select a consultant with whom you can work closely to execute your ad campaign; the best consultants will include you in every decision, from selecting keywords and search engines to making Web site revisions and redesigns.
- Make sure your consultant understands the difference between quantity and quality; the goal in PPC advertising is 'quality' traffic, which translates into more visitors who actually become customers.
- Make sure your consultant builds unique ads for each search term you purchase; ads that are aligned with specific search phrases receive more clicks.
