Niche Marketing
Get unlimited access to company profiles for all U.S. businesses. View company and download information for your target market. Free 7-day trial.
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Get unlimited access to company profiles for all U.S. businesses. View company and download information for your target market. Free 7-day trial.
www.selectory.com
Save
My Rating
Facebook Advertising
Reach the exact audience you want with relevant targeted ads.
www.facebook.com/ads /
Reach the exact audience you want with relevant targeted ads.
www.facebook.com/ads /
Custom Article Marketing
Relevent Website Articles = More Quality Visitors. Fast, Affordable!
www.Helium.com/ArticleMarketing
Relevent Website Articles = More Quality Visitors. Fast, Affordable!
www.Helium.com/ArticleMarketing
FREE SEO Baseline Report
Contact Us for FREE SEO Report for Your Website.No Gimmicks!
www.OptimusBT.com
Contact Us for FREE SEO Report for Your Website.No Gimmicks!
www.OptimusBT.com
"I Found A Stupid Niche"
Now I Make $137 Every Day In Profit Find Your Niche Now... Free Video!
simplesitesbigprofits.com/niche.htm
Now I Make $137 Every Day In Profit Find Your Niche Now... Free Video!
simplesitesbigprofits.com/niche.htm
Internet Marketing Works:
We're Confident It Will Work For You - We Help You Make Money!
www.InternetMarketing.agmam.com
We're Confident It Will Work For You - We Help You Make Money!
www.InternetMarketing.agmam.com
Article Marketing
Smart Article Marketing Solutions Save Upto 50%.
www.cheap-directory-submission.com
Smart Article Marketing Solutions Save Upto 50%.
www.cheap-directory-submission.com
Advertising
Yeah, we know a thing or two about that. See what sets Mortar apart.
www.MortarAgency.com
Yeah, we know a thing or two about that. See what sets Mortar apart.
www.MortarAgency.com
Creative Search Marketing
Banner ads, Custom Art for you Get the Best 4 your ad dollar!
xtremesearchmarketing.blogspot.com
Banner ads, Custom Art for you Get the Best 4 your ad dollar!
xtremesearchmarketing.blogspot.com
A-Z Niche Marketing Provider Directory
1-9
Segmenting the Mature Market - Strategic Directions Group,
St Paul, Minnesota market research & consulting firm specializing in psychographic segmentation, targeting methodologies, optimization methods & advanced analytical software including Marketer®, a proprietary system.
www.4growth.com
St Paul, Minnesota market research & consulting firm specializing in psychographic segmentation, targeting methodologies, optimization methods & advanced analytical software including Marketer®, a proprietary system.
www.4growth.com
A
3W Concepts, Inc.
A non-profit organization of corporations and individuals that promote the growth and success of U.S. technology manufactured along the Pacific Rim. Based in Palo Alto, California.
www.aamasv.com
A non-profit organization of corporations and individuals that promote the growth and success of U.S. technology manufactured along the Pacific Rim. Based in Palo Alto, California.
www.aamasv.com
Acronyms in Aging: Organizations, Agencies, Programs and Laws, 1999
This guide identifies acronyms commonly used in the field of aging and offers brief descriptions of the entities to which they refer. From AARP Research.
research.aarp.org
This guide identifies acronyms commonly used in the field of aging and offers brief descriptions of the entities to which they refer. From AARP Research.
research.aarp.org
Accentmarketing
A full service advertising agency specializing in the US Hispanic, Caribbean and Latin American markets. A member of the Interpublic Group of Companies.
www.accentmarketing.com
A full service advertising agency specializing in the US Hispanic, Caribbean and Latin American markets. A member of the Interpublic Group of Companies.
www.accentmarketing.com
Admerasia
Full-service advertising and marketing agency specialized in targeting the Asian-American community.
www.admerasia.com
Full-service advertising and marketing agency specialized in targeting the Asian-American community.
www.admerasia.com
AdVentures - Marketing to Ethnic Audiences
A marketing partner to companies and organizations that need to target specific ethnic groups.
www.advertisingventures.com
A marketing partner to companies and organizations that need to target specific ethnic groups.
www.advertisingventures.com
Arbol Media
Technology company specializing in online and offline service applications for Hispanic consumers, including revenue-generating products and services, communication tools and targeted content.
www.arbolmedia.com
Technology company specializing in online and offline service applications for Hispanic consumers, including revenue-generating products and services, communication tools and targeted content.
www.arbolmedia.com
Atlantic-ACM
A management strategy firm with a network of affiliates worldwide. Report: "1996 Ethnic Marketing Essentials: Sizing, Trends, and Success Strategies."
www.atlantic-acm.com
A management strategy firm with a network of affiliates worldwide. Report: "1996 Ethnic Marketing Essentials: Sizing, Trends, and Success Strategies."
www.atlantic-acm.com
Abbott Wool's Market Segment Resources
A marketing resources segmentation locator with links for targeting demographic and ethnic groups.
www.awool.com
A marketing resources segmentation locator with links for targeting demographic and ethnic groups.
www.awool.com
Axiss Advertising & Design
Specializes in providing advertising & marketing services for the Latin American market as well as the U.S. Hispanic and general markets. Based in Coral Gables in Miami, Florida.
www.axissad.com
Specializes in providing advertising & marketing services for the Latin American market as well as the U.S. Hispanic and general markets. Based in Coral Gables in Miami, Florida.
www.axissad.com
B
The Black Collegian
Article: "African-American culture, identity and the corporate world you do not have to 'sell out'" by Linda Bates Parker.
www.black-collegian.com
Article: "African-American culture, identity and the corporate world you do not have to 'sell out'" by Linda Bates Parker.
www.black-collegian.com
Bromley Communications
Agency specializing in tailoring messages to the Hispanic market.
www.bromcomm.com
Agency specializing in tailoring messages to the Hispanic market.
www.bromcomm.com
Ethnic Market Report
Report: "The Ethnic Market Offers Many Opportunities" by Michael J. McDermott.
www.busop1.com
Report: "The Ethnic Market Offers Many Opportunities" by Michael J. McDermott.
www.busop1.com
C
Census Bureau: Hispanic Origin Population
Economic & Statistics Administration information on the Hispanic population.
www.census.gov
Economic & Statistics Administration information on the Hispanic population.
www.census.gov
Cardenas/Fernandez & Associates
Full-service production company for Hispanic special events, entertainment and sports marketing specializing in Hispanic marketing, advertising, public relations and event sponsorship.
www.cfevents.com
Full-service production company for Hispanic special events, entertainment and sports marketing specializing in Hispanic marketing, advertising, public relations and event sponsorship.
www.cfevents.com
Coming of Age
Full-service marketing company specializing in baby boomer and older consumer markets and providing services in consumer behavior, research, sales, training and customer satisfaction.
www.comingofage.com
Full-service marketing company specializing in baby boomer and older consumer markets and providing services in consumer behavior, research, sales, training and customer satisfaction.
www.comingofage.com
D
Diversity Inc.
Resource to locate companies and suppliers who embrace diversity. Learn how companies are marketing to diverse customer groups, and find investments that value diversity. Includes expert case studies, recruitment and retention advice, daily new...
www.diversityinc.com
Resource to locate companies and suppliers who embrace diversity. Learn how companies are marketing to diverse customer groups, and find investments that value diversity. Includes expert case studies, recruitment and retention advice, daily new...
www.diversityinc.com
Direct Marketing News (DMN News)
Online news network offering news reporting, plus a selection of focused sections providing in-depth coverage of specialized market niches.
www.dmnews.com
Online news network offering news reporting, plus a selection of focused sections providing in-depth coverage of specialized market niches.
www.dmnews.com
E
eMarketingtoHer.com
News, tips and case studies on marketing and advertising to women online.
www.emarketingtoher.com
News, tips and case studies on marketing and advertising to women online.
www.emarketingtoher.com
G
Garza Communications
Advertising agency specializing in strategic marketing for consumer and business-to-business print and broadcast campaigns. Targets the general market, as well as the Hispanic and Latino markets.
www.garzacommunications.com
Advertising agency specializing in strategic marketing for consumer and business-to-business print and broadcast campaigns. Targets the general market, as well as the Hispanic and Latino markets.
www.garzacommunications.com
Telecom Marketing Opportunities to Ethnic Groups
A comprehensive examination of the changing market demographics, opportunities, pitfalls, and critical factors required to succeed in marketing to ethnic markets.
www.gii.co.jp
A comprehensive examination of the changing market demographics, opportunities, pitfalls, and critical factors required to succeed in marketing to ethnic markets.
www.gii.co.jp
H
Hispanic & Asian Marketing Communication Research, Inc.
Promote the use of opinion and marketing research, for improving decision making in business and society, worldwide. Based in California.
www.hamcr.com
Promote the use of opinion and marketing research, for improving decision making in business and society, worldwide. Based in California.
www.hamcr.com
Hispanic Biz
Devoted to providing a convenient, one-stop information service for small businesses, professionals, and students in California, U.S. and worldwide.
www.hispanicbiz.com
Devoted to providing a convenient, one-stop information service for small businesses, professionals, and students in California, U.S. and worldwide.
www.hispanicbiz.com
Hispanic Marketing Links
A directory of Hispanic market links of interest.
www.hispaniccallcenter.com
A directory of Hispanic market links of interest.
www.hispaniccallcenter.com
Hispanic Events.com
A resource for industry media buyers, marketing, advertising and public relation executives who are looking for event marketing and promotion opportunities to help build brand awareness in the Hispanic market. Based in Los Angeles, California.
www.hispanicevents.com
A resource for industry media buyers, marketing, advertising and public relation executives who are looking for event marketing and promotion opportunities to help build brand awareness in the Hispanic market. Based in Los Angeles, California.
www.hispanicevents.com
Cultural Access Group
Based in Los Altos, California, the company conducts a market research study for the U.S., Puerto Rico, or Latin America areas.
www.hmc-research.com
Based in Los Altos, California, the company conducts a market research study for the U.S., Puerto Rico, or Latin America areas.
www.hmc-research.com
Hispanice Market Weekly
A source of information about the U.S. Hispanic market, the agencies, the advertisers, the media and the people who move them. Based in New York.
www.hmweekly.com
A source of information about the U.S. Hispanic market, the agencies, the advertisers, the media and the people who move them. Based in New York.
www.hmweekly.com
J
Julian Samora Research Institute
Article by Marcelo E. Siles: "Income Differentials in the U.S.: Impact on Latino Socio-Economic Development.
www.jsri.msu.edu
Article by Marcelo E. Siles: "Income Differentials in the U.S.: Impact on Latino Socio-Economic Development.
www.jsri.msu.edu
L
Niche Directory
A directory of portals, search engines, hyperlinks to do research on the Net in specific business niches.
www.learningfountain.com
A directory of portals, search engines, hyperlinks to do research on the Net in specific business niches.
www.learningfountain.com
M
American Minorities Media
Media placement and promotions company with targeting expertise to reach minority and ethnic groups in the United States.
www.marketmedia.com
Media placement and promotions company with targeting expertise to reach minority and ethnic groups in the United States.
www.marketmedia.com
Market Place Media
Media placement and promotions company with solutions to reach specialized markets, including military, minority and young adult markets.
marketmedia.com
Media placement and promotions company with solutions to reach specialized markets, including military, minority and young adult markets.
marketmedia.com
Marketing, Advertising & Sales Service (MASS)
Full-service advertising agency specializing in sales promotion primarily to the US Hispanic and Latin American markets.
www.massinc.com
Full-service advertising agency specializing in sales promotion primarily to the US Hispanic and Latin American markets.
www.massinc.com
Market & Opinion Research International
Carrying out both qualitative and quantitative research projects amongst minority ethnic groups. Based in the United Kingdom.
www.mori.com
Carrying out both qualitative and quantitative research projects amongst minority ethnic groups. Based in the United Kingdom.
www.mori.com
N
Hispanics Heritage
A site dedicated to the role of Americans of Hispanic heritage and their contributions to the United States of America.
www.neta.com
A site dedicated to the role of Americans of Hispanic heritage and their contributions to the United States of America.
www.neta.com
P
PTC International
A professional global marketing firm highlighting cultural diversity, product development, financing, market research, and end-user oriented quality service. Headquartered in Baltimore, Maryland.
www.ptcintl.com
A professional global marketing firm highlighting cultural diversity, product development, financing, market research, and end-user oriented quality service. Headquartered in Baltimore, Maryland.
www.ptcintl.com
Publisher Weekly
Article: "A Diverse Market for African-American Books Keeps Growing" by Carol Taylor. December 13, 1999.
www.publishersweekly.com
Article: "A Diverse Market for African-American Books Keeps Growing" by Carol Taylor. December 13, 1999.
www.publishersweekly.com
S
S&C Advertising & Public Relations
Conducts Hispanic market research as it pertains to attitude research, community outreach, special events, social marketing and targeted public affairs program. Based in San Antonio, Texas.
www.scpr.com
Conducts Hispanic market research as it pertains to attitude research, community outreach, special events, social marketing and targeted public affairs program. Based in San Antonio, Texas.
www.scpr.com
Niche Marketing
Get unlimited access to company profiles for all U.S. businesses. View company and download information for your target market. Free 7-day trial.
www.selectory.com
Get unlimited access to company profiles for all U.S. businesses. View company and download information for your target market. Free 7-day trial.
www.selectory.com
Strategy Research Corporation
Strategy Research Corporation - A full-service marketing research company serving the U.S. Hispanic market, Latin America and the Caribbean.
www.strategyresearch.com
Strategy Research Corporation - A full-service marketing research company serving the U.S. Hispanic market, Latin America and the Caribbean.
www.strategyresearch.com
T
The Black World Today
A collective of journalists, writers, artists, communicators and entrepreneurs who provide information to empowerment Black people.
www.tbwt.com
A collective of journalists, writers, artists, communicators and entrepreneurs who provide information to empowerment Black people.
www.tbwt.com
Trace Marketing
Specialist in the mature market, providing creative marketing and advertising approaches, as well as strategic planning and qualitative research for developers and owners of active adult and retirement housing.
www.tracemarketing.com
Specialist in the mature market, providing creative marketing and advertising approaches, as well as strategic planning and qualitative research for developers and owners of active adult and retirement housing.
www.tracemarketing.com
Trend Sight Group
Marketing consulting firm that helps companies access US and Canadian women as a marketing audience, sales customer and employee talent.
www.trendsight.com
Marketing consulting firm that helps companies access US and Canadian women as a marketing audience, sales customer and employee talent.
www.trendsight.com
W
eTypes
Online consumer classification service that enables market segmentation and targeting by providing clients with profiles and other information on Internet users.
www.webcustomers.co.uk
Online consumer classification service that enables market segmentation and targeting by providing clients with profiles and other information on Internet users.
www.webcustomers.co.uk
E-Commerce: Niche Marketing on the Web
Article by Dr. Ralph F. Wilson Web Marketing Today, Issue 12, April 27, 1996.
www.wilsonweb.com
Article by Dr. Ralph F. Wilson Web Marketing Today, Issue 12, April 27, 1996.
www.wilsonweb.com
Z
Hispanic Market Specialists
The company provides services to Hispanics in television programming and public information campaigns to special events and promotions and government agencies with the insight and direction to effectively reach the Hispanic community. Based in A...
www.zgsonline.com
The company provides services to Hispanics in television programming and public information campaigns to special events and promotions and government agencies with the insight and direction to effectively reach the Hispanic community. Based in A...
www.zgsonline.com
Company Profiles – Click here to view
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Facebook Advertising
Reach the exact audience you want with relevant targeted ads.
www.facebook.com/ads /
Reach the exact audience you want with relevant targeted ads.
www.facebook.com/ads /
Custom Article Marketing
Relevent Website Articles = More Quality Visitors. Fast, Affordable!
www.Helium.com/ArticleMarketing
Relevent Website Articles = More Quality Visitors. Fast, Affordable!
www.Helium.com/ArticleMarketing
FREE SEO Baseline Report
Contact Us for FREE SEO Report for Your Website.No Gimmicks!
www.OptimusBT.com
Contact Us for FREE SEO Report for Your Website.No Gimmicks!
www.OptimusBT.com
Guide to Using Niche Marketing Techniques
Sometimes, thinking small can translate into big business
Niche marketing allows your business to be a big fish in a small pond — and that can pay off in a big way. Niche marketing means focusing your business on a very targeted segment of the population, whether it's a specific geographic region, a particular demographic group, a select industry or some other group of people with shared interests. These smaller markets are often overlooked by mainstream companies, which gives you the chance to swoop in and land their business. Focusing your efforts on a niche market can:
- Create a cost-effective way to find potential customers.
- Enable you to spend more time developing relationships with existing customers rather than looking for prospects.
- Expand your business by creating niche divisions.
Action Steps
The best contacts and resources to help you get it done
Go on a niche hunt
Defining your niche can be the key to a viable business venture.
I recommend:
Learn what niche marketing is, how to define your market and how to capitalize on your expertise at isitebuild.com or at About.com. Check out how the Little Black Dress Shop and RedWagons.com identified a niche and turned it into a successful business.
Zero in on your niche market
Identifying your niche market is the first step to attracting them to your business. Once you've identified who your target customers are, you've got to ask yourself a few things: Is this market large enough to generate adequate sales? Are you able to reach this market through cost-effective marketing and advertising? Are you able to meet the needs of this market with your products and services?
I recommend:
Estimate the future growth of your market at Business Owner's Toolkit to determine sustainability. Each niche market is as unique as the individuals within that market. To appeal to them, you have to learn as much as you can about them. Learn how to focus on your target and allocate resources directly to them and how to research the market.
Develop niches within your business
Even if your business offers a wide variety of services and products to a large portion of the population, you can still benefit from niche marketing. Some of your products or services may be targeted at a specific segment of your customer base.
I recommend:
Discover how other large businesses have geared specific products and services to niche markets at Business Owner's Toolkit.
Get keyword and search engine savvy
Finding out which keywords your potential niche customers are looking up can help you determine exactly what those customers want. And by using the best keywords, you can bring customers directly to your site when they use search engines, such as Google or Yahoo. Search engine optimization (SEO) software allows your site to be toward the top of the list when customers perform a keyword search and helps to bring traffic into your site.
I recommend:
Learn the ABCs of keyword data from a real pro, James B. Allen. Two popular SEO software programs are Easy SEO and NicheFinder. Hire an SEO firm to do the research for you and help get you to the top of the search engine list. 1st page is a firm that provides a free analysis of your current place in the search engine and helps you get to the top.
Tips & Tactics
Helpful advice for making the most of this Guide- Differentiate yourself while not choosing such obscure search terms that a customer wouldn't even think to type them into a search engine.
- As your brand evolves, so will your niche. Watch the trends in your industry to constantly keep up with what your customers are looking for.
