Consumer venture capital is often necessary to secure and expand your business and enhance your products. With many consumer product companies competing for consumer venture capital funds, you need to have an edge in order to partner with the right consumer venture capital firms. Knowing which consumer product venture capital firms to court and having a concise yet detailed business plan is vital to securing consumer venture capital for your business.

Consumer venture capital firms offer different levels of financial assistance dependent on your unique needs and if you fit certain criteria. Find consumer venture partners who can offer financial assistance, as well as business guidance to ensure a successful, profitable partnership. When searching for consumer product venture capital firms, you should:

1. Search venture capital directories for consumer venture partners that can meet your needs.

2. Partner with consumer retail venture capital companies who offer extra services to ensure success.

3. Create a solid business plan to attract consumer venture capital funds for your business.

Action Steps
The best contacts and resources to help you get it done

Use venture capital directories to find a venture capital industry focus on consumers

Online venture capital directories are free to search and offer hundreds of listings of consumer venture capital firms by geographic region and available capital. For a small fee, you can receive contact information for the consumer venture capitalist firms that interest you.

I recommend: Search VCLocator.com for hundreds of potential venture capital firms. Search based on geographical region, industry and the amount of capital you need for your business. Use vcaonline.com for up-to-date listings of potential consumer venture partners. For a small fee, receive the contact information for the firms that interest you and discover the minimum investment criteria for each firm.

Create a thorough business plan that highlights your intentions

A well-written business plan is vital to secure consumer venture capital funds for your company. The business plan needs to detail points that cover how the monies will be appropriated, the projected profit of the business and a reasonable time frame to turn a profit. Learn how to create an air-tight business plan in house or hire a reputable company to construct a detailed business plan for you.

I recommend: Hire the professionals at MasterPlans to create a thorough business plan you can use to attract consumer venture capital funds. Use Cayenne Consulting to write a business plan for your company or use the expertise of the staff to learn to write a well-rounded business plan in house.

Partner with a firm that has a venture capital industry focus on consumers

Use an experienced firm that focuses on venture capital consumer products. A reputable venture capital firm can offer extra services to your business to ensure a profitable venture.

I recommend: Use LF USA Investments to supply consumer product venture capital for your business. They partner with branded consumer product companies and offer global marketing services. Partner with Primus for consumer retail venture capital. They offer consumer venture capital funds to established businesses and have over 20 years experience with venture capital consumer products.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  When you write your business plan, focus on the potential your business has to achieve perspective goals and downplay any risks in order to attract consumer venture capital firms.