Taking advantage of the many email information resources available can help you expand your business opportunities through this effective means of communication. In this day and age, most people use or are at least familiar with email, and it has become a standard means of communication.

Email information resources can include such tools as an email address directory, a reverse email address search, search email addresses tools, service providers and benefits as well as marketing opportunities.

To make the most out of email information resources:

1. Invest in a domain name and use it for your business. yournamehere@yourbusinessnamehere.com sounds more professional than any email address ending in yahoo.com, msn.com or any of the other host of free email services available.

2. Try utilizing the email address search engines. They are simple to use and may turn up some valuable addresses for your business.

3. Jump into marketing by using email information and email research of your clients.

Action Steps
The best contacts and resources to help you get it done

Use an email address directory or search engine

Find a missing contact or look up someone important to your business through one of the many email address directory or search engine services.

I recommend: Look up email addresses for free from Lookup Email. Try The Ultimate Email Directory as a collaborative site with many search engine options. My Email Address Is... is another search engine option. Look for more information on finding email addresses on the web and email directories from EmailAddresses.com

Take advantages of email information resources from email service providers

Look to email service providers to supply you with email information resources for your business or to meet your communication goals.

I recommend: Look at the business email account information through Google. They offer a host of features including award-winning spam and virus filtering. Yahoo! Business Email offers unlimited storage, though, which is a huge benefit to electronic message packrats who save everything from digital receipts to customer correspondence. Request a quote for the business email services of ASP-One, an email resource provider. They are a provider of hosted email, voice, and collaboration services that serve small and medium-sized businesses. FuseMail can host both small business and enterprise level business email accounts.

Use email information in your marketing plan

Take advantage of your current email information and lists to put together a cost-effective, high impact marketing campaign.

I recommend: Use Boomerang email marketing solutions including hundreds of templates, tens of reports to analyze your results, an HTML Editor to design your own emails, built-in SPAM checker and more. Sign up for a free trial of iContact. iContact won the Web 2.0 Award for Best Marketing Application. Award winning Constant Contact is a recommended and proven email marketing provider. Yesmail is another email service and solutions provider.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Email information can be an effective marketing tool for your business, but make sure that you are a courteous and socially responsible emailer and offer such options as taking the recipient off the list as well as making each message count. SPAMing is not acceptable, and your clients' email contact information should be kept confidential.