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What WorksTM for Pharmaceuticals & Biotechnology

Guide author

Creating a Market Research Plan

 By Barbara Whitaker, freelance writer, none
Tools on the Web make market research easier than ever.
You may think you have the best idea ever for a business or product, but without laying the proper groundwork it could easily go the way of the Edsel. Not only do you need to size up the competition, you need to identify who will buy your product, how much it will cost, the best approach to selling it and how many people will demand it. To get answers to these questions, you'll need a market research plan, which you can ... Read more
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