In a tight real estate market, a successful agent will use innovative marketing techniques like the Talking House. The Talking House uses radio transmissions to broadcast marketing information through an AM station. The Talking House channel is posted on the for-sale sign in the client's yard, and potential buyers can access it 24 hours a day. This gives potential buyers the freedom to get information whenever they want and to visit the site often.

The potential for real estate marketing through the Talking House is enormous. You can reach more people at non-office hours as well as provide more contact information than you could via a sign alone. It's also a way for possible buyers to sample more properties than they could through conventional showings. While the technology is available and practical, consider your options for the best return on your investment.

1. Deals and trial offers for Talking House are often available.

2. A variety of radio transmitters are available.

3. Use professional voice talent to enhance your Talkig House marketing.

Action Steps
The best contacts and resources to help you get it done

Look for trial offers and deals for new users of the Talking House

If you've never used the technology before, find a Talking House provider that will give you an introductory deal. If you belong to a professional Realtor organization, check out the discounts that may be available in their Talking House directory.

I recommend: Talking House has a three-month trial offer and a free DVD that contains Talking House information. Look for discounts and specials with the National Association of Realtors as well.

Choose a Talking House radio transmitter that suits your needs

Radio transmitters for Talking House vary in price, length of transmission and range. Consider investing in several transmitters that will work best with different types of properties. A manufacturer will often have a Talking House list of radio details that will help you decide on the best product.

I recommend: ActRadio offers a transmitter that allows for longer transmissions and more versatility in messages. RealtyProject.net offers transmitters at a range of prices to give you more options for your Talking House marketing.

Use professional voice talent for your Talking House marketing

Don't be tempted to use your own voice in your Talking House transmission. A professional sounding advertisement for your Talking House is just as important as it is for a TV or radio ad. Find Talking House voice talent that is experienced and appropriate for your transmission.

I recommend: Argo Audio has a large pool of voice talent that will meet your needs for your Talking House ad. Audio Image Group can offer you a professional voice recording of your Talking House message.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Try a variety of Talking House radios and messages to see which type is a good fit for you and your real estate sales. Most providers will be happy to give you detailed Talking House information.