Whether you own a company in the pet care or pet products industry, you would do well to partner with pet associations to strengthen your expertise. Industry organizations bring together professionals with similar goals and challenges. Members of industry organizations come from all areas, but all share the same objective of expanding their knowledge.

Becoming a member of the right organization opens the door to a wealth of expertise. You will be exposed to many networking opportunities, information and resources. Additionally, pet rescue organizations may also provide invaluable services that include discounts to events, education opportunities and support. When looking for membership with a pet group, remember the following:

1. Most organizations charge fees for memberships, so make sure you’re getting your money’s worth before you pay.

2. Exclusive, member-only offers and benefits include professional discounts for events and conferences.

3. Many pets associations don’t stipulate membership for certification.

Action Steps
The best contacts and resources to help you get it done

Become a member of accredited pet trade associations

Although many pet industry associations offer information, tools and resources to non-members, you can benefit substantially from becoming a member. Membership opens the door to additional services, products and representation. If applicable, register as a business rather than as just an individual so that your employees can benefit from the membership.

I recommend: The World Wide Pet Industry Association offers discounts on products and exhibits. The American Pet Products Manufacturers Association offers discount programs, in addition to an educational seminar and conference, and a member insurance program.

Join an organization for pets that offers a full schedule of events and conferences

Events and conferences are a boon to any knowledge seeker. They give you an opportunity to network and share issues with industry peers. More importantly, they give you or your company exposure within the industry, and provide you an opportunity to further your relationships with others.

I recommend: The Pet Industry Distributors Association provides a calendar of events for seminars and industry events. Pet Industry Retailers schedules an extensive list of pet product trade shows.

Take advantage of educational resources offered by national pet organizations

Progress stops for no one, and you need to advance as a professional by keeping your knowledge sharp and current. Take advantage of educational programs and tools to assist you in knowledge development and career advancement. Many pet industry organizations offer information on upcoming seminars, conferences, business development courses and other industry-related programs, in addition to industry certifications.

I recommend: The Pet Care Services Association offers certification programs on a variety of subjects, at different levels of expertise. The National Association of Professional Pet Sitters (NAPPS) offers certification opportunities if you're interested in becoming a NAPPS-certified pet sitter.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If you are considering a pets council for its online resources, look for one with an active forum where you can discuss issues with industry experts in real time.