If you're looking for an efficient, timely and convenient way to communicate with employees and clients, then consider publishing email newsletters. By sending out an email newsletter, you bring news about your service or product directly to the client. This strategy often boosts revenue while building the client provider relationship.

There is a variety of ways to create email newsletters for small business owners. Consider the following options before publishing email newsletters:

1. Some websites offer templates that you can download to your computer for free or for a fee.

2. Email newsletter software allows you to compose email newsletters from home and store client email lists.

3. Email newsletter services often provide a full range of services, such as email newsletter marketing and production.

Action Steps
The best contacts and resources to help you get it done

Download an email newsletter template

If you already have a database in place, or some other system that allows you to easily send out mass emails to your clients and prospective customers, then you may want to use a template. You can download various templates to your computer.

I recommend: MailChimp offer a free template which you can download to your computer. Once you download the template, you can customize it using your company's logo and other important information. Templates Box offers wide range of templates for purchase. These templates offer more detail and enhanced design when you compare them with free templates.

Find email newsletter software

Email newsletter software is a comprehensive tool, allowing you to develop email newsletters from your own computer, while also housing lists of your client and customer emails.

I recommend: Adcomplete.com offers eNewsletterPro, which is software that includes both email newsletter and email marketing capabilities. This software allows you to distribute newsletters in HTML or Text formats. Newsletter Ease is downloadable software that allows you to create email and web based newsletters. This software offers additional capabilities, such as greeting cards, calendars and help with managing email databases.

Contact an email newsletter service to help you create a newsletter

An email newsletter service is beneficial if your time is limited or you need enhanced guidance about how publish an email newsletter.

I recommend: Contact eNewsletterSolutions.com if you want a complete email newsletter service. They will prepare a professional newsletter, tailored to your business, on a monthly basis. Their system allows you to add any additional content through an online login. All Web Promotion offers All Web eMail, which is a service that can design and deliver your small business email newsletters. In addition, they provide a tracking service that gives you vital information about how your email newsletter performed.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  In addition to your logo, consider adding other branding information to your email newsletters. For example, you can include a slogan, saying, customer comments or you can include photos of some of your employees to help the email newsletter recipient better remember your business.