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Elaine Grant

Guide to Becoming a Better Negotiator

The trick to great negotiating is to make both parties happy

By Elaine Grant, Principal, Muddy Dog Media LLC

While many entrepreneurs don't give it much thought, negotiating skills are among an entrepreneur's most important attributes. When you start or run a business, you negotiate daily, whether you're hiring an employee, leasing space or equipment, selling your products and services, or contracting with a vendor.

Becoming a better negotiator can help you get fair and prompt payment from your customers, as well as good service and terms from vendors. Negotiating also allows you to settle on contract terms that work for your company, and can help you hire and retain good employees.

There are four fundamental ways for you to become a better negotiator. You can:

  1. Read tips from experts or buy books on the subject
  2. Attend seminars in person or online
  3. Get personal coaching from a negotiation expert
  4. Hire a mediation or negotiation consultant to do your negotiating for you

Action Steps
The best contacts and resources to help you get it done


Assess your strengths and weaknesses

How good a negotiator are you? You may be better than you think.
I recommend: Take this quiz provided by the SAB Negotiation Enterprises.

Brush up on your skills by looking and listening

There's no shortage of negotiating advice on the Web.
I recommend: The Program on Negotiation Clearinghouse (PON) at Harvard Law School is a gold mine of information; peruse tips and articles or browse books and DVDs produced by the experts at this world-class negotiation institute. It also offers many free downloads, including an online book of quotes and quips for negotiators called "You Didn't Just Say That." An easy way to improve your skills is to tune into the "Negotiating Tip of the Week," a podcast by Josh Weiss, a director at PON. Negotiator Magazine (subscription is free) is a small but useful publication. Also see Gaebler Ventures' tips for entrepreneurs.

Attend seminars

Since negotiating is a "think-on-your-feet" skill, there's no better way to improve than to practice. Seek out role-playing situations and look for courses specific to your needs, since people teach everything from how to negotiate buying a car to (trying to) negotiate Middle East peace.
I recommend: Take a two- or three-day executive seminar at Harvard's PON. The Aprenda Group and Negotiation Dynamics are two of many private companies that offer training in negotiation.

Get help

A negotiation strategist can coach you on complex or emotionally weighty deals; he or she can also represent you if you don't want to go it alone.
I recommend: Find a consultant at SAB Negotiation Enterprises. Get coaching on critical deals from the Consensus Group.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Be willing to walk away. When you're too attached to the outcome, the other party has more power than you do.
  • Keep your emotions out of the discussion. Stay neutral.
  • Know that most parties always begin by asking for more than their minimum requirements.
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Related Resources

Recommended Solution Providers

Aprenda Group: Negotiation Training
Develop negotiation skills.

Gap Partnership: Negotiation Training
Get negotiation training.

Sab Negotiation Enterprises: Negotiation Training
Learn negotiation skills.

Negotiation Dynamics: Negotiation Training
Get customized negotiation training.

Best Sites to Learn More

Negotiation Magazine: Negotiation Resource
Collection of articles on negotiating.

Gaebler Ventures: Negotiation Tips
Fundamentals of negotiation.

Entrepreneur.com
Negotiation definition and basics.

Beginner's Guide: Negotiation Training
Links to articles on negotiation.

Inc.com: Negotiation Tips
Collection of articles on negotiating.

Best Blogs and Forums

Small Business Community Forums: Negotiation Tips
Discuss negotiation tips with small business owners.

The Otter Group's Negotiating Tip of the Week: A Podcast by Josh Weiss
An easy way to improve your negotiating skills is to tune into this podcast, which is presented by Josh Weiss, a director at PON.

Online Guide to Mediation: Negotiation Blog
Focuses and mediation and negotiation.



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