Sales and Marketing

1. 

   Creating a Facebook Fan Page For Your Business

   
   Enhance your social media presence via Facebook's social graph
   By Shara Karasic, Work.com Community Manager, Community Manager, Work.com
2. 

   Direct Mail Marketing

   
   Get first-class results from your direct mail campaign
   By Maggie Rauch
3. 

   Postcard Marketing

   
   For small business, postcards are the prince of low-tech marketing
   By Daniel Kehrer, Editor, Business.com & Work.com
4. 

   Using and Making Infomercials

   
   Tell your product's story in order to turn more prospects into customers
   By Matt Alderton, Writer, Editor and Media Consultant, Logolepsy Custom Content and Communications
5. 

   Cross-Selling and Up-Selling Your Products and Services

   
   Maximize every sales encounter to increase your bottom line
   By Carol Smalley, entrepreneur/editor/trainer/writer, Carol Parenzan Smalley
6. 

   Sales Negotiation Strategies and Techniques

   
   Look to build long-term relations but be prepared to walk away.
   By Carol Smalley, entrepreneur/editor/trainer/writer, Carol Parenzan Smalley
7. 

   Managing Customer Relationships

   
   Increase revenue by caring for your existing customers
   By Donna Fenn, Author/Journalist
8. 

   Promotional Apparel: More Than Just T-Shirts!

   
   Tips on what to consider if you have a limited promotional apparel budget.
   By Helen Hoefele, Freelancer, Figmentations LLC
9. 

   Leading Creative Workshops

   
   Use your skills to earn extra cash
   By Laurie Lathem, freelance writer/performer/teacher
10. 

    Search Engine Marketing for Small Business

    
    How to sell more with SEM, search ads and other methods
    By Daniel Kehrer, Editor, Business.com & Work.com
11. 

    Marketing Your Business With a Blog

    
    Use a blog to create relationships with your customers and generate sales
    By Brian Brown, Owner, Pajama Market
12. 

    Promoting a Local Business Online

    
    If your business isn't listed locally on the Web, you're missing out
    By Daniel Kehrer, Editor, Business.com & Work.com
13. 

    Automotive Dealership Marketing Online

    
    How to promote your auto dealership on the Web
    By Grant W. Repsher, Founder/CEO, Servassist Online
14. 

    Marketing Your Business in Second Life: The Beginning of the 3D Web

    
    How to increase your profits, extend your brand and gain top of mind awareness through virtual worlds
    By Deborah Kurfiss, Principal, Kurfiss Connect
15. 

    B2B Pay Per Click Best Practices for Online Lead Generation

    
    Focused best practices for B2B companies doing online lead generation using pay per click search engine marketing.
    By Lindsey Walsh SearchEnginePPC.com, Search Engine Marketing Consultant, SearchEnginePPC
16. 

    Promoting your Squidoo Lenses Through your Blog

    
    How to get more readers and more notice by blogging about your lenses.
    By Kimberly Dawn Wells, Internet Entrepreneur, Kimberly Dawn Wells
17. 

    Using a List for Lead Generation

    
    Best tactics for selling off prequalified sales leads from a sales leads list
    By Greg Brown
18. 

    Software for Public Relations

    
    Simplify your public relations efforts with software solutions
    By Frances Sharpe, freelance writer/editor
19. 

    Word-of-Mouth Marketing

    
    Harness the power of positive buzz to build your business
    By Lou Bortone, Creative Director, Granite Planet Productions
20. 

    Product Positioning

    
    How to Position Your Product to Sell
    By Deborah Kurfiss, Principal, Kurfiss Connect
21. 

    Business Logo Design

    
    How to find great, low-cost logo creation for your small business
    By Daniel Kehrer, Editor, Business.com & Work.com
22. 

    800 Vanity Numbers

    
    A vanity toll-free number helps brand your business. Here's how to get one.
    By Daniel Kehrer, Editor, Business.com & Work.com
23. 

    Successful 'On-Hold' Messaging

    
    Make your phones work harder. Put tell-and-sell to work on hold.
    By Daniel Kehrer, Editor, Business.com & Work.com
24. 

    Online Networking

    
    5 Ways to Break Into Online Networking
    By Ivan Misner, Ph.D., Founder and Chairman, Business Networking International
25. 

    the 2007 Postage Rate Changes

    
    New US postal rates effective May 14 create opportunities for business mailers
    By Daniel Kehrer, Editor, Business.com & Work.com