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Business.com Customer Testimonials
Below are just a few Business.com customer testimonials describing the benefits of Business.com advertising, including reaching qualified business buyers online, improving B2B search marketing ROI and driving conversions.
Helping an online marketing agency leverage the combined impact of search and display:
"Last year we were faced with the challenge of reaching small business owners in niche verticals online for the Allstate Commercial Auto product.
Business.com offered us an outlet to reach these targeted verticals through their Insurance channel, and we were pleased with the results we achieved using both search and display.
We saw a lift in conversions once the [search and display] campaigns were fully integrated and working together.
We achieved a CTR that was higher than the category standard. I received positive feedback from the client. We hope to run campaigns in the future on Business.com."
Jessica Polmanteer
Communications Planning: Contact Strategist
Bailey Lauerman
Improving B2B search marketing ROI by expanding beyond general search engines:
"Diversification of exposure is important in search marketing. I don't like having all our "search marketing eggs" solely in one basket. Our pay-per-click program on Business.com delivers a different audience relative to general search engines and a return on ad spend which often exceeds 400%."
"As a company that operates in the B2B space, we develop highly targeted campaigns that position our products for industrial business buyers. We've tried a number of search engine campaigns beyond the "big three" of Google, Yahoo and MSN. Business.com is one of the few that delivers a combination of industrial focus, reasonable traffic volume and good ROI. Business.com continues to be an important component in our overall search marketing program.
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Driving more qualified traffic:
"Since listing with Business.com we found that the quality of our click-through inquires have been much better than our other online marketing strategies. We are also converting more qualified inquiries into sales. We have listed our expense report software solution with other online portals and did not receive near as much qualified traffic."
Improving conversion rates with quality business buyer traffic:
"Business.com is highly effective in delivering results for our clients
such as Siemens, Dupont and Dow Chemical. Many times, Google and Yahoo will
deliver more clicks, but we often see Business.com deliver a higher conversion
rate and more page views reflecting a higher quality visit on average."
Reaching quality traffic and a targeted audience:
"Business.com has been an integral part of our search advertising program for a few years. We rely on their expertise to place Grainger in front of our target business audience. And with the help of our Business.com team, we have had great success providing our customers with the information they need through a reliable channel."
Improving conversions:
"Our ads on Business.com don't just drive traffic to our Web site, they produce a much more valuable result - paying customers!"
Helping an online marketing agency deliver great results for their
clients:
"Business.com delivers highly effective results for our B2B search marketing
campaigns. We have incorporated Business.com into numerous B2B campaigns,
in categories ranging from Telecom to Tech, and have consistently seen above
average conversion rates."
Attracting business buyers:
"We have found Business.com to be an excellent source of quality web traffic. Their conversion rates are among our best and we hope to continue to spend more of our ad budget with them over time ."
Using Business.com Multi-Links to increase leads :
"We recently implemented the new Multi-Links that you are now offering and the number of leads that we are receiving has gone up a lot. We are now getting about 50% more leads than we were getting previously."
Providing outstanding customer support:
"Business.com has been an excellent source for our B2B advertising for several years now. Not only has the site and its affiliates produced great results for Pitney Bowes as well as our other clients, but the staff provides outstanding support and service. It is so refreshing to work with knowledgeable, responsive and very pleasant people. Thanks for being you!"
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